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| Optimal Management, Inc. 1660 So. Amphlett Blvd, Suite 217 San Mateo, CA. 94402 650-655-2190 Fax 650-655-2191 staffing@optimal-mgt.com |
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It takes more than effort to be successful; it takes focus, motivation, state of the art management tools and experience. Optimal Management has all of these ingredients. We are with you for your big problems and your every day ones.
MENTORING
AND GENERAL MANAGEMENT. We
advise you where you should take your business to maximize its sales,
profits and value. We provide you with a road map on how to get there.
We not only develop a business strategy, but also the tactics you need
to make it happen. We meet with you regularly on how things are going
and give you written reports documenting what needs to be done. We
determine which areas are going well and need to be reinforced vs.
those areas that are not performing and need to be turned around. We
develop a detailed program to accomplish these things and act as your
guide through uncharted business waters. We address issues of
leadership and advise you how to motivate your team. We are your
partner and are with you every step of the way to help assure your
success. We restructure your job to maximize your effectiveness. We
teach you to use the proprietary tools that we have developed to
optimize your performance. .…"We put you back in control of
your business"
CRISIS
MANAGEMENT.
Staffing is a people business and therefore has more than its fair
share of problems and crisis. We have been there and know both how to
anticipate and defuse problems to resolve them before they get to the
crisis stage. We have the perspective of someone not emotionally
invested in the problem and who deals effectively with crisis. Whether
it is a key client ready to pull his business, the discovery of a
disloyal employee in your company, finding yourself in a cash crunch, a
strong competitor opening up shop in your market, or a myriad of other
problems, we advise you on the best course of action. …."We are
there with you to solve the problem"
MARKETING.
We evaluate your sales and
marketing efforts to determine if you are getting your fair market
share and are on your way to accomplishing your game plan. We review
everything from your fees and margins to your policies and procedures.
We determine what you need to do to get job orders, if those orders are
profitable and if you have the right mix of clients. We develop a
marketing plan that makes sense for you around your business and core
competencies see Innovative Concepts section. We will
evaluate such things as: the tradeoff of price vs. volume and duration
of assignments vs. fill ratio. We analyze your sales trends and
performance ratios and tell you what you need to do to improve the
situation. ….”We will help you maximize your growth”
OPERATIONS.
We evaluate your staffing,
recruiting and operations areas, with our productivity and efficiency
benchmarks to maximize your profit see “Why Track Your Performance” article.
We review everything from your recruiting techniques and conversion
ratios to your employee manual. We determine if you are converting your
job orders into placements and if your sales reps and staffing
specialists are in sync. We are also financial professionals and will
get your financial ratios in line to secure a new bank loan. We will
write your business plan and represent you in dealing with your loan
officer. We will set up a volume discount program and improve your
credit and collection policies...….”We will optimize your
operations”
WIN-WIN
COMPENSATION PLANS. We develop comp plans that are right for
you and that are motivating to your staff. We provide you with a
program that has the best mix of base salary, flexible incentives,
bonuses and perks, etc. We will enable you to retain your best
producers over the long haul with our "golden handcuff" plans see “Making Your Staff Think Like an Owner” article.
We test our plans under different scenarios to make sure they work
under varied conditions. We typically add a healthy level of
competition to further motivate the staff, while still maintaining a
team environment. … "We provide you with a “win-win" comp plan
for your business and staff"
EXIT
PLANNING AND VALUATION. Up to recently every ten years we went through a staffing cycle. Under the new normal economy this cycle has been broken and it will take a while for it to recover see
“Navigating the Economic Lanscape” and “Resetting the Staffing Button” articles.
The earlier you plan an exit strategy the better the results will be. There are many factors impacting value, including: sales volume, growth rate, profitability, your line of business, quality and retention of staff, diversification of client base, company reputation, having innovative concepts and a recognized brand name, etc. When one can't sell via the acquisition route one can sell via an internal buyout (please see OPTIEXITŠ BUYOUT PLANS, under the Management Tools Section.
EXPERT WITNESS. Michael Neidle has served as an expert witness
in several cases involving staffing companies, drawing on his many
years of experience in staffing in particular and industry in general.
He has testified for the both the plaintiff and the defense. His areas
of expertise has included: compensation issues, employee retention
plans, company valuation, mergers and acquisitions, policies and
procedures, trade secrets and confidentiality, value added services and
intellectual property, employment issues, recruiting practices and
methods, sales and marketing, administration and operations, prices and
margins, employment agreements, staffing contracts, profitability and
performance analysis, financial and accounting standards, employee
performance analysis and other areas.